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Privacy policy

by 01.01.2024

Your privacy is important to us. Please review this Privacy Policy carefully. This Privacy Policy describes the policies and procedures of ECTIVE s.r.o. (“we”, “our” or “us”) on the collection, use, and disclosure of your information on the Site and the products, services, features, content, or applications we offer (the “Services”). When you use the Services and voluntarily providing us with personal information, you are consenting to the collection, transfer, manipulation, storage, disclosure, and other uses of your information as described in this Privacy Policy.

Ective.eu has implemented an updated version of their consent mechanism, known as Consent V2, to enhance transparency and user control over personal data. This new system simplifies the process through which users can manage their preferences for data processing. Consent V2 ensures that users are fully informed about the specific data being collected and the purposes for which it is used. The upgrade includes clearer explanations of user rights and the consequences of granting or withholding consent. Additionally, users can now easily modify their consent choices at any time, providing greater flexibility and reassurance that their privacy preferences are respected. This change reflects Ective’s commitment to data protection and compliance with evolving privacy regulations.

1. What Information Do We Collect?

  • Personally identifiable information may include but is not limited to full name, email address, telephone. We use this information to set up your Account or contact you.
  • Information collected using Cookies. Cookies are small pieces of text sent to your browser when you visit a site. This allows us to remember your preferences, keep you safe and improve our Services.
  • Aggregated built-in statistics. Our Services may collect statistics about the behavior of visitors. For instance, Services may monitor the least clicked feature so we can improve it. 

2. The purposes of processing

  • The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics and Managing contacts and sending messages.
  • Monitor your use of our website and improve the user experience.
  • Respond to your inquiries.
  • As part of the Services, you may receive email and other communications from us, such as communications relating to your Account. We may use your contact information to send you information about new features, solicit your feedback or keep you up to date with our blog. You may opt out of receiving emails from our Services by following the instructions in those emails. If you opt out, we may still send you non-promotional communications about your account or our ongoing business relations.
  • We also reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary or (i) satisfy any applicable law, regulation, legal process, or government request, (ii) enforce this Privacy Policy, including investigation of potential violations hereof, (iii) detect, prevent or otherwise address fraud, security, or technical issues, (iv) respond to user support requests, or (v) protect our rights, property, or safety, our users and the public. This includes exchanging information with other companies and fraud protection and spam/malware prevention.
  • The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities. 

3. We use a 3rd party service


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  • Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy. Privacy Shield participant.
  • The Facebook pixel is an analytics tool provided by Facebook Inc., that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy 
  • LinkedIn Insight Tag is an analytics tool provided by LinkedIn Corporation. LinkedIn utilizes the data collected to track and examine the use of this application, to prepare reports on its activities and share them with other LinkedIn services. LinkedIn may use the data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookies and Usage Data. Place of processing: United States – Privacy Policy.


This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

EcoMail.cz is a mailing platform provided by EcoMail CZ s.r.o. EcoMail utilizes the data collected to track and examine the use of this service, to prepare reports on its activities and share them with other EcoMail services. EcoMail may use the data collected to enhance and personalize the services offered to its users. Personal Data collected: Cookies and Usage Data. Place of processing: Czech Republic – Privacy Policy.

Place of processing

  • The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
  • Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. We use cloud computing services and virtual servers from Amazon – Amazon Web Services. Cloud security at AWS is the highest priority. 

How we protect your personal information?

  • We design our services with your safety in mind.
  • We store all of your information, including your personal and non-personal information using industry standard techniques and we transmit it via an encrypted connection.
  • At the same time, no service can be completely secure – if you have any concerns that your account or personal information has been put at risk, for example, if someone could have found out your password, please get in touch straight away. 

Retention time

  • Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such a contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of the retention period.

Right of users

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
  • Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month. info@ective.eu 

How “Do Not Track” requests are handled

This Application does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Privacy Policy Changes

  • Although most changes are likely to be minor, we may change this Privacy Policy. We encourage visitors to frequently check this page for any changes to its Privacy Policy.

Owner and Data Controller

ECTIVE s.r.o.
Street: Popradska 71
Town: Bratislava, 82106
Country: Slovakia
email: info@ective.eu


  • This Privacy Policy was originally written in English (US). We may translate this Privacy Policy into other languages. In the event of a conflict between a translated version and the English version, the English version will control.

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